01
Direct Capital
Investors are known, not scraped. Activity is measured through real conversations.
Private Capital · By Invitation
Precision capital. Private relationships. Enduring real assets.
A private real estate capital brand for operators and investors — direct relationships, not a public marketplace.
Posture
Principal capital
Access
By invitation
Live / next
Storage · Haven
Process
Direct · private
Enter the room
Four doors. One private standard.
Whether you invest, operate, or want the principal behind the brand — pick a lane and go deeper.
01 · Live
TrueStorage Menifee
First self-storage co-invest chapter: land + ~10,000 sq ft ground-up — named concept, design language, private process.
Open the deal room →
02 · Concept
TrueHaven Menifee
Second Menifee chapter: 55+ villages around one square. Luxury in the daily life, not in the price of the house.
Open the concept room →
03
Track Record
Capital raised and partnership marks with operator-sponsors — stated precisely, without marketplace theater.
View marks →
04
IE Market Brief
Educational Inland Empire self-storage brief — growth, metro signals, site-selection frame, private follow-up.
Read brief →
05
Private Access
Share context for a direct conversation. If there is mutual fit, you hear back personally.
Request access →
06
The Principal
Justin Nassie — operator-aware capital, precise language, private process.
About Justin →
Principal
Justin Nassie
Active commercial real estate investor since 2007 — including office properties he owns. Helped raise capital across ~$100M in deals for ~15 U.S. syndicators over the past six years, with partnered outcomes historically spanning an approximate 8–30% IRR range (deal-dependent; not a guarantee). Sperry Van Ness portfolio marketing (~$100M), private equity finance background, and founder of Brandastic.
The Standard
Operator-aware capital.
Principal standards.
Direct relationships. Honest track-record language. Private process. No marketplace theater.
02
Defined Roles
Partnership design with specialist operators — not sole-sponsor theater.
03
Honest Marks
Partnered experience is stated as partnered experience. Precise language only.
04
Private Process
Opportunities move through private rooms and direct dialogue.
Track Record
Partnered marks.
Precisely stated.
Closed Mark
Back Bay Investment Group
Westminster Square
~64-unit for-sale townhouse entitlement partnership in Westminster, OC.
Closed Mark
Clear Mountain Properties
Liva Apartments
Ground-up multifamily development in Travelers Rest, South Carolina.
Closed Mark
Principal Ownership · Office
Hyland Plaza
Office asset owned by Justin Nassie in Costa Mesa, Orange County.
Active
Sutera Properties
Crossings Portfolio
Value-add multifamily portfolio in Murfreesboro, TN (Nashville MSA).
Active Plan · Co-Invest
TrueStorage Menifee — land + ~10,000 sq ft.
Named first chapter of TrueStorage: principal land posture, elevated modern-industrial design, and co-invest partnership design for Menifee / Inland Empire. Public details stay high-level. Full economics stay private.
Planning overview only. Not an offer of securities. No public returns, equity targets, or invest button.
Private Access
Ready for a direct conversation?
Share a bit of context. If there is mutual fit, you will hear back directly. No public deal board. No marketplace browsing.